On May 25 2018 General Data Protection Regulation (GDPR) will come into force. In short this means that from this date your business needs to be compliant to avoid the new regime of fines being introduced. At Gametation we are ready – our Shopper solution is in compliance and we are ready to guide our clients. GDPR focuses on transparency, access and control of private data for individuals and on data management for companies. At [...]
What might the future hold from a Gametation perspective? Take a look at our Managing Director, Søren Sundin's, viewpoint.
2017 has been a year of international expansion and driving real commercial results for retailers. Gametation delivered campaigns across the retail sector and engaged more than 4.5 million users globally. We have recapped the year in a few highlights, we hope that you will take a moment to watch. We look forward to continue creating the ultimate win-win for retailers in 2018 and welcoming new as well as existing clients. From Gametation to partners & [...]
Many clients know some information about their existing client base but most would like to know more in order to communicate and compete more effectively. For many who choose mobile gamification as a marketing tool, one of the advantages is the ability to reach out to consumers not currently registered in their databases and to use these insights to support ongoing business strategy. This means that on top of the sales benefits derived from the [...]
* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales benefits for retailers of offering a large prize fund whilst at the same time making it simple to integrate in-store [...]
Mobile-first marketing is the way to reach out to customers. Here are 5 good reasons why using gamification is a smart way of doing this if you want to get their attention and influence their shopping behaviour.