The right application of gamification in retailers’ shopper engagement can drive substantial commercial benefits. Most often if you do things right, it should have a positive outcome so the sentence above might not be truly controversial. You might actually say that the real controversy lies in what the right application means. What is the right way to apply gamification in a retail context? This is what I will expand on further. I will examine the [...]
Maxi and Shop&Go in Serbia promoting their Gametation Christmas campaign with TV advertising. An effective explanation of how the campaign works, a clear CTA and great exposure for supplier partners. Our first campaign for the Ahold Delhaize Group, the campaign is focused on two key business objectives. Firstly, to drive additional traffic into stores in the crucial pre-Christmas trading period and attract the associated sales generated. Secondly, to offer a media asset to suppliers partnering [...]
There is a great opportunity in our team to work as a Project Manager running gamification campaigns for international clients. Is this something for you? The role is 10 months’ maternity cover and it’s a good chance to flex your muscles in international project management and gain some broad experience working with our global network. Take a look at who we are and what we do here: http://blog.gametation.com/ Supporting clients in meeting their objectives The [...]
On May 25 2018 General Data Protection Regulation (GDPR) will come into force. In short this means that from this date your business needs to be compliant to avoid the new regime of fines being introduced. At Gametation we are ready – our Shopper solution is in compliance and we are ready to guide our clients. GDPR focuses on transparency, access and control of private data for individuals and on data management for companies. At [...]
What might the future hold from a Gametation perspective? Take a look at our Managing Director, Søren Sundin's, viewpoint.