Gametation Blog 2017-05-13T16:22:48+00:00
2209, 2017

Prize management and redemption in retail gamification

By | September 22nd, 2017|Categories: Gametation, Gamification|0 Comments

* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales benefits for retailers of offering a large prize fund whilst at the same time making it simple to integrate in-store [...]

2208, 2017

Measuring the impact and ROI of a retail gamification campaign

By | August 22nd, 2017|Categories: Gamification|1 Comment

Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and the capture of consumer data & marketing permissions. There is an immediate impact on frequency and sales (footfall) and brand [...]