Maxi and Shop&Go in Serbia promoting their Gametation Christmas campaign with TV advertising. An effective explanation of how the campaign works, a clear CTA and great exposure for supplier partners.
Our first campaign for the Ahold Delhaize Group, the campaign is focused on two key business objectives. Firstly, to drive additional traffic into stores in the crucial pre-Christmas trading period and attract the associated sales generated. Secondly, to offer a media asset to suppliers partnering in the campaign – a chance not just to get valuable exposure in marketing and in the game but to also to benefit from product sampling, sales and digital advertising direct to shoppers on their smartphones. The campaign runs until 31 December.