Why mobile gamification makes sense for retailers
Mobile-first marketing is the way to reach out to customers. Here are 5 good reasons why using gamification is a smart way of doing this if you want to get their attention and influence their shopping behaviour.
What objectives are Gametation campaigns especially good at delivering against?
Retailers. When should you think about using a retail gamification campaign from Gametation? Take a look at where we can deliver impact for you.
Measuring the impact and ROI of a retail gamification campaign
Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and the capture of consumer data & marketing permissions. There is an immediate impact on frequency and sales (footfall) and brand [...]
5 tips for successful retail gamification
Simple but crucial advice for delivering successful gamification campaigns.
Gamification as a media opportunity
The growth in mobile advertising It is not new news that mobile usage is growing and neither therefore is it any surprise that there was over 20% increase in the mobile advertising spend between 2015 and 20161. This trend shows no sign of slowing down either. In the US alone, 28% of consumers time is spend on their mobiles but mobile accounts for 21% of the total internet advertising spend2 i.e. there is undoubtedly further [...]
Gametation – a client’s perspective
Find out how Gametation retail gamification campaigns can help your business stand out from your competitors, get more people visiting your retail sites and build more customer loyalty.
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