Gametation Blog:Bryan Roberts

About Bryan Roberts

Bryan Roberts is global insights director at TCC Global (UK), collaborating with major international retailers to help create meaningful shopper loyalty. Prior to joining TCC, Bryan was SVP & knowledge officer for Kantar Retail, and he has around 20 years of experience in the retail research and insights industry, working for clients including some of the world’s largest retailers and FMCG suppliers.

Digital transformation in retail and the role of gamification

There are some retailers that are clearly well advanced on their path to digital transformation, with shopper-facing technologies and deployments in areas such as e-commerce, m-commerce, social media, loyalty applications, scanning, checkout & payment, gamification and augmented reality. This level of progress is generally laudable, with retailers attempting to better cater to shoppers for whom [...]

By | 2017-05-13T22:32:26+00:00 April 24th, 2017|Gamification, TCC Global|0 Comments