claire@gametation.com

Gametation Blog:Claire Jensen

About Claire Jensen

Marketing Director at Gametation. Helping to spread the word about how we create the ultimate win-win for customers, clients and suppliers alike via our gamification campaigns. #excited about seeing the continued global expansion of Gametation.

Prize management and redemption in retail gamification

* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales [...]

By | 2017-09-22T15:52:39+00:00 September 22nd, 2017|Gametation, Gamification|0 Comments

Gamification as a media opportunity

The growth in mobile advertising It is not new news that mobile usage is growing and neither therefore is it any surprise that there was over 20% increase in the mobile advertising spend between 2015 and 20161. This trend shows no sign of slowing down either. In the US alone, 28% of consumers time is [...]

By | 2017-06-28T14:12:30+00:00 June 28th, 2017|Customer Loyalty|1 Comment

What do we mean by gamification?

Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. [...]

By | 2017-05-13T22:31:23+00:00 May 3rd, 2017|Gamification, Mobile Marketing|0 Comments

Why are micro moments important?

Google talks a lot about mobile micro moments. Consumers spend 170+ minutes a day on their mobiles and each visit lasts on average around a minute. Couple that with the fact that 87% of people say that they have their smartphones at their side day and night and that 68% of people check their mobiles [...]

By | 2017-05-13T22:46:09+00:00 April 11th, 2017|Gamification, Mobile Marketing|0 Comments