The growth in mobile advertising It is not new news that mobile usage is growing and neither therefore is it any surprise that there was over 20% increase in the mobile advertising spend between 2015 and 20161. This trend shows no sign of slowing down either. In the US alone, 28% of consumers time is [...]
Find out how Gametation retail gamification campaigns can help your business stand out from your competitors, get more people visiting your retail sites and build more customer loyalty.
Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. [...]
There has been a lot of hype in recent years about millennials, an abstract section of the population who has grown up since the early 80’s. Price sensitive (a product of growing up in a time of recession), technologically savvy and tuned into social media, these are the people that our clients often believe their [...]
Google talks a lot about mobile micro moments. Consumers spend 170+ minutes a day on their mobiles and each visit lasts on average around a minute. Couple that with the fact that 87% of people say that they have their smartphones at their side day and night and that 68% of people check their mobiles [...]