tsvi@gametation.com

Gametation Blog:Tsvi Reiter

About Tsvi Reiter

System architect and co-founder, Gametation. 30+ years of experience developing server products, including 20 at Microsoft Corporation. Passionate about craftsmanship, details, diversity, culture, Jethro Tull and the Green Bay Packers.

How to use targeting to deliver effective mobile gamification campaigns

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]

By | 2017-06-27T09:04:36+00:00 June 16th, 2017|Gametation, Gamification|0 Comments