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Prize management and redemption in retail gamification

* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales [...]

By | 2017-09-22T15:52:39+00:00 September 22nd, 2017|Gametation, Gamification|0 Comments

How to use targeting to deliver effective mobile gamification campaigns

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]

By | 2017-06-27T09:04:36+00:00 June 16th, 2017|Gametation, Gamification|0 Comments