Gametation

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GDPR in a gamification perspective

On May 25 2018 General Data Protection Regulation (GDPR) will come into force. In short this means that from this date your business needs to be compliant to avoid the new regime of fines being introduced. At Gametation we are ready – our Shopper solution is in compliance and we are ready to guide our [...]

By | 2018-03-07T09:37:01+00:00 March 7th, 2018|Gametation, Gamification, Mobile Marketing|0 Comments

Gametation 2017

2017 has been a year of international expansion and driving real commercial results for retailers. Gametation delivered campaigns across the retail sector and engaged more than 4.5 million users globally. We have recapped the year in a few highlights, we hope that you will take a moment to watch. We look forward to continue creating [...]

By | 2017-12-19T09:29:13+00:00 December 18th, 2017|Customer Loyalty, Gametation, Gamification, Mobile Marketing|0 Comments

Prize management and redemption in retail gamification

* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales [...]

By | 2017-09-22T15:52:39+00:00 September 22nd, 2017|Gametation, Gamification|0 Comments

How to use targeting to deliver effective mobile gamification campaigns

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]

By | 2017-06-27T09:04:36+00:00 June 16th, 2017|Gametation, Gamification|0 Comments