Gamification

Gametation Blog:Gamification

Gametation 2017

2017 has been a year of international expansion and driving real commercial results for retailers. Gametation delivered campaigns across the retail sector and engaged more than 4.5 million users globally. We have recapped the year in a few highlights, we hope that you will take a moment to watch. We look forward to continue creating [...]

By | 2017-12-19T09:29:13+00:00 December 18th, 2017|Customer Loyalty, Gametation, Gamification, Mobile Marketing|0 Comments

Prize management and redemption in retail gamification

* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales [...]

By | 2017-09-22T15:52:39+00:00 September 22nd, 2017|Gametation, Gamification|0 Comments

Measuring the impact and ROI of a retail gamification campaign

Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and [...]

By | 2017-08-22T12:54:00+00:00 August 22nd, 2017|Gamification|1 Comment

How to use targeting to deliver effective mobile gamification campaigns

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]

By | 2017-06-27T09:04:36+00:00 June 16th, 2017|Gametation, Gamification|0 Comments

What do we mean by gamification?

Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. [...]

By | 2017-05-13T22:31:23+00:00 May 3rd, 2017|Gamification, Mobile Marketing|0 Comments