Gamification

Gametation Blog:Gamification

Measuring the impact and ROI of a retail gamification campaign

Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and [...]

By | 2017-08-22T12:54:00+00:00 August 22nd, 2017|Gamification|0 Comments

How to use targeting to deliver effective mobile gamification campaigns

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]

By | 2017-06-27T09:04:36+00:00 June 16th, 2017|Gametation, Gamification|0 Comments

What do we mean by gamification?

Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. [...]

By | 2017-05-13T22:31:23+00:00 May 3rd, 2017|Gamification, Mobile Marketing|0 Comments

Digital transformation in retail and the role of gamification

There are some retailers that are clearly well advanced on their path to digital transformation, with shopper-facing technologies and deployments in areas such as e-commerce, m-commerce, social media, loyalty applications, scanning, checkout & payment, gamification and augmented reality. This level of progress is generally laudable, with retailers attempting to better cater to shoppers for whom [...]

By | 2017-05-13T22:32:26+00:00 April 24th, 2017|Gamification, TCC Global|0 Comments

Why are micro moments important?

Google talks a lot about mobile micro moments. Consumers spend 170+ minutes a day on their mobiles and each visit lasts on average around a minute. Couple that with the fact that 87% of people say that they have their smartphones at their side day and night and that 68% of people check their mobiles [...]

By | 2017-05-13T22:46:09+00:00 April 11th, 2017|Gamification, Mobile Marketing|0 Comments