The right application of gamification in retailers’ shopper engagement can drive substantial commercial benefits. Most often if you do things right, it should have a positive outcome so the sentence above might not be truly controversial. You might actually say that the real controversy lies in what the right application means. What is the right [...]
On May 25 2018 General Data Protection Regulation (GDPR) will come into force. In short this means that from this date your business needs to be compliant to avoid the new regime of fines being introduced. At Gametation we are ready – our Shopper solution is in compliance and we are ready to guide our [...]
What might the future hold from a Gametation perspective? Take a look at our Managing Director, Søren Sundin's, viewpoint.
2017 has been a year of international expansion and driving real commercial results for retailers. Gametation delivered campaigns across the retail sector and engaged more than 4.5 million users globally. We have recapped the year in a few highlights, we hope that you will take a moment to watch. We look forward to continue creating [...]
Many clients know some information about their existing client base but most would like to know more in order to communicate and compete more effectively. For many who choose mobile gamification as a marketing tool, one of the advantages is the ability to reach out to consumers not currently registered in their databases and to [...]
* New white paper * Running retail gamification campaigns with a prize fund raises many issues surrounding prize management and in-store prize redemption. Not least because a prize fund consisting of a high number of low-value prizes can have a considerable financial value. Gametation has spent years developing a solution that reaps the maximum sales [...]
Mobile-first marketing is the way to reach out to customers. Here are 5 good reasons why using gamification is a smart way of doing this if you want to get their attention and influence their shopping behaviour.
Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and [...]
Simple but crucial advice for delivering successful gamification campaigns.
Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every [...]