Gametation Blog 2017-05-13T16:22:48+00:00
2806, 2017

Gamification as a media opportunity

By | June 28th, 2017|Categories: Customer Loyalty|1 Comment

The growth in mobile advertising It is not new news that mobile usage is growing and neither therefore is it any surprise that there was over 20% increase in the mobile advertising spend between 2015 and 20161. This trend shows no sign of slowing down either. In the US alone, 28% of consumers time is spend on their mobiles but mobile accounts for 21% of the total internet advertising spend2 i.e. there is undoubtedly further [...]

1606, 2017

How to use targeting to deliver effective mobile gamification campaigns

By | June 16th, 2017|Categories: Gametation, Gamification|0 Comments

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every aspect of the Gametation experience. Everything - from game play through ad views and prize redemption, to the graphics displayed [...]

305, 2017

What do we mean by gamification?

By | May 3rd, 2017|Categories: Gamification, Mobile Marketing|0 Comments

Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. That is the foundation of our offer.  This post is all about explaining what we mean by that. Gamification is [...]

2404, 2017

Digital transformation in retail and the role of gamification

By | April 24th, 2017|Categories: Gamification, TCC Global|0 Comments

There are some retailers that are clearly well advanced on their path to digital transformation, with shopper-facing technologies and deployments in areas such as e-commerce, m-commerce, social media, loyalty applications, scanning, checkout & payment, gamification and augmented reality. This level of progress is generally laudable, with retailers attempting to better cater to shoppers for whom mobile is a way of life; shoppers who are looking for retailers to serve them across multiple channels while minimising [...]