Gametation Blog 2017-05-13T16:22:48+00:00
2208, 2017

Measuring the impact and ROI of a retail gamification campaign

By | August 22nd, 2017|Categories: Gamification|1 Comment

Evaluating the value and ROI of marketing campaigns is hugely important today. The power of digital has increased the focus on delivering measurable results in order to be able to assess the impact of campaigns. Clients derive value from Gametation campaigns in a variety of ways – primarily from footfall, brand & product exposure and the capture of consumer data & marketing permissions. There is an immediate impact on frequency and sales (footfall) and brand [...]

2806, 2017

Gamification as a media opportunity

By | June 28th, 2017|Categories: Customer Loyalty|1 Comment

The growth in mobile advertising It is not new news that mobile usage is growing and neither therefore is it any surprise that there was over 20% increase in the mobile advertising spend between 2015 and 20161. This trend shows no sign of slowing down either. In the US alone, 28% of consumers time is spend on their mobiles but mobile accounts for 21% of the total internet advertising spend2 i.e. there is undoubtedly further [...]

1606, 2017

How to use targeting to deliver effective mobile gamification campaigns

By | June 16th, 2017|Categories: Gametation, Gamification|0 Comments

Retailers often require their message to be tailored specifically to groups of their customers. This may include customization by language, age bracket, location, loyalty scheme, etc. Gametation is engineered to make tailoring the message precise and easy. The mechanism by which this is achieved is targeting. Targeting is a decision-making process that affects nearly every aspect of the Gametation experience. Everything - from game play through ad views and prize redemption, to the graphics displayed [...]