Some insights from Gametation's Chief Operating Officer, Søren Sundin on the Gametation offer, philosophy and the value it brings to our clients. Gametation, create the ultimate win-win.
Gamification has become a bit of a buzz word. So much so that we almost tried to avoid using it for a while. The reality however is that it does summarise exactly what we do at Gametation and we may as well embrace it. We strongly believe that gamification brings engagement and engagement brings results. That is the foundation of our offer. This post is all about explaining what we mean by that. Gamification is [...]
There are some retailers that are clearly well advanced on their path to digital transformation, with shopper-facing technologies and deployments in areas such as e-commerce, m-commerce, social media, loyalty applications, scanning, checkout & payment, gamification and augmented reality. This level of progress is generally laudable, with retailers attempting to better cater to shoppers for whom mobile is a way of life; shoppers who are looking for retailers to serve them across multiple channels while minimising [...]
There has been a lot of hype in recent years about millennials, an abstract section of the population who has grown up since the early 80’s. Price sensitive (a product of growing up in a time of recession), technologically savvy and tuned into social media, these are the people that our clients often believe their mobile marketing is aimed at. However, our experience of studying the people that take part in our campaigns is that [...]
Google talks a lot about mobile micro moments. Consumers spend 170+ minutes a day on their mobiles and each visit lasts on average around a minute. Couple that with the fact that 87% of people say that they have their smartphones at their side day and night and that 68% of people check their mobiles within 15 minutes of waking, this gives you 2 marketing challenges. Firstly, this makes mobile the most important channel for [...]